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Creating Champions of the Mind for Optimal Performance

Our team combines experience, education, and data-driven methods to help you reach your full potential.

Rebecca Case-Lawler

Rebecca Case-Lawler

Rebecca Case Lawler is a Certified Mental Performance Consultant through the Association for Applied Sport Psychology, a veteran of the U.S. Coast Guard, and a United States Professional Tennis Association Elite 1 Coach. Her esteemed work in cognitive performance includes the U.S. military and athletes at all levels, ranging from elite, collegiate, high school, and youth sports.


Born in McComb, Mississippi, Rebecca competed at the collegiate and elite levels in tennis. She was selected as Mississippi’s Most Outstanding Junior Tennis Player in 1991 and 1992. She was also selected as a Prince High School All-American in tennis in 1990, 1991, and 1992. Additionally, Rebecca was awarded a full athletic scholarship for tennis to the University of Mississippi, where the Lady Rebels were ranked top 25 in the nation, and received her undergraduate degree in hotel and restaurant management. After college, Rebecca became the head tennis coach for the men’s and women’s program at Southwest Mississippi Community College. After a successful tenure, she accepted the assistant tennis professional position at the prestigious Jackson Country Club in Jackson, Mississippi.


Following the events of September 11, 2001, she decided to serve her country and enlisted in the United States Coast Guard. Near the end of her enlistment, she suffered a crippling shoulder injury, which inevitably became her defining moment of adversity, inspiring her to pursue two master’s degrees in sport and performance psychology from National University and California University of Pennsylvania, respectively.

Rebecca practices in a non-clinical environment, coaching psychological skills for elite performance and increased self-efficacy. She genuinely connects with clients to identify personal triggers that lead to undesirable behavior responses, teaching them coping strategies to overcome adversities and get back to mental readiness and optimal performance. Additionally, she can analyze organizational climate to measure the attitudinal environment to enhance positive team cohesion. Furthermore, she can develop training curricula, both in virtual and traditional presentation, to address cognitive and behavioral performance for complex and sensitive situations. The training supports actionable improvement strategies for increased resiliency, efficiency, and performance.

Rebecca recently worked as the resident Cognitive Performance Specialist with the U.S. Army Holistic Health & Fitness (H2F) program at Fort Johnson, Louisiana, for the 3rd Brigade Combat Team (BCT)/10th Mountain Division. At H2F, she developed, implemented, and evaluated psychological and resiliency skill training programs, including leadership development, self-efficacy, stress management, memory enhancement, distraction control, emotional regulation, and numerous other skills that are designed to enhance the mental readiness of over 4000 soldiers. Furthermore, she continues to assist athletes all over the country with mental coaching, increasing their mental acuity and ability to deal with adversities of competition. In addition, Rebecca is a certified Critical Incident Stress Management (CISM) lead peer offering crisis intervention strategies for individuals and teams experiencing acute crisis.

Chad Lawler

Chad Lawler

Chad Lawler is an executive and performance coach who helps people rise to their potential and lead with purpose. As the co‑founder of Lawler Human Performance, he is committed to creating champions of the mind, empowering individuals and teams to think stronger, perform better, and stay unbroken in the face of challenge.


Chad’s coaching is grounded in nearly 30 years of high‑stakes leadership in the U.S. Coast Guard. He commanded four multi-mission units—including one of the busiest in the nation—and became known as the service's “Emergency Commanding Officer,” the leader trusted to step in when teams needed clarity, stability, and a renewed belief in what they could achieve. His units earned the prestigious Sumner I. Kimball Award, a testament to the cultures of excellence he built.

His leadership was forged in real adversity. Chad responded to 42 named tropical systems, led catastrophic incident search and rescue missions, managed urban search and rescue teams, and advised state and federal leaders during major disasters. After Hurricane Ida, he led a two‑year recovery effort to rebuild Coast Guard infrastructure and restore essential services to the devastated communities of Southeast Louisiana. Through every mission, he learned a truth he now teaches every client:


Strength is a choice. Resilience is a skill. And both can be trained.


To deepen his expertise, Chad became a certified performance coach through Dr. Cindra Kamphoff’s Mentally Strong Institute, integrating evidence‑based mental skills training with decades of real‑world leadership. His coaching blends science, experience, and heart—helping clients build the mindset required to perform at their best when it matters most.


Chad specializes in:

  • Executive & Leadership Coaching
  • High‑Performance Mindset Training
  • Organizational Culture & Climate Development
  • Change Management & Team Optimization
  • Critical Incident Stress Management

Clients describe Chad as the coach who listens deeply, challenges boldly, and brings out the best in people. He creates a space where leaders feel supported, motivated, and ready to take meaningful action. His coaching is not theoretical—it’s practical, personal, and proven.


Chad holds a BS in Sport Management from California University of Pennsylvania and an MS in Leadership and Human Resource Development from Louisiana State University. He is also a certified Critical Incident Stress Management (CISM) lead peer, supporting individuals and teams navigating acute stress or crisis. At the core of his work is a simple but powerful belief: Be Unbroken.


No matter the challenge, there is always a path forward—and Chad is committed to helping you find it, strengthen it, and walk it with confidence.

If you’re ready to elevate your performance, strengthen your mindset, and lead with greater purpose, Chad is ready to partner with you.

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